How to Remove Your Shop Name From the Shopify Website Title

If you have ever looked at your browser tab or Google search result and seen something like Running Shoes | Best Trail Shoes For Women | Your Store Name, you already know the problem. Shopify appends your shop name to every page title by default. On some themes, this results in bloated, repetitive title tags that hurt your SEO and look unprofessional in search results.

The good news is that fixing it takes about five minutes and requires zero apps.

Why Shopify Adds Your Shop Name to Every Title

Shopify themes include a global title suffix built into the theme.liquid file. It typically looks something like this:

{{ page_title }} | {{ shop.name }}

This is fine for your homepage, where having your brand name in the title makes sense. But on product and collection pages, it often creates redundant titles, especially if your product names or page titles already include your brand.

How to Remove the Shop Name

The cleanest approach is to make the shop name conditional: keep it on the homepage, remove it everywhere else.

Step 1. Go to your Shopify admin and navigate to Online Store > Themes.

Step 2. Click the three-dot menu next to your active theme and select Edit code.

Step 3. Open the theme.liquid file. Use the search function (Ctrl+F or Cmd+F) to find the <title> tag.

Step 4. You will likely see something like this:

<title>
  {{ page_title }}{% if current_tags %} &ndash; tagged "{{ current_tags | join: ', ' }}"{% endif %}
  {% unless page_title contains shop.name %} | {{ shop.name }}{% endunless %}
</title>

The exact code varies by theme, but the pattern is the same: shop.name is being appended unconditionally or with minimal logic.

Step 5. Replace it with a conditional version that only shows your shop name on the homepage:

<title>
  {% if template == 'index' %}
    {{ shop.name }}{% if page_title != shop.name %} | {{ page_title }}{% endif %}
  {% else %}
    {{ page_title }}
  {% endif %}
</title>

This keeps your homepage title clean and branded while removing the shop name suffix from every other page.

Step 6. Click Save and preview a product page. Your browser tab should now show only the page title, with no store name appended.

A Note on the Homepage

Your homepage title is set under Online Store > Preferences > Homepage title. That field is what populates page_title on the index template. Make sure it contains your brand name and a short description of what you sell, since it will now be the only thing appearing in the title tag for your homepage.

What This Looks Like in Google

Before the fix, a product page might appear in search results as:

Women's Trail Running Shoes | Free Shipping | Your Store Name

After the fix:

Women's Trail Running Shoes | Free Shipping

Shorter, cleaner, and more likely to earn the click. Google also has more room to display your actual content rather than truncating at the shop name.

When to Keep the Shop Name

If your brand name is genuinely part of your product SEO strategy, such as a well-known brand where people search by name, you may want to keep it. In that case, consider placing it before the page title rather than after, which gives it more prominence in the title tag.

Speed and SEO Go Together

Cleaning up your title tags is a quick win. But if your Shopify store is also loading slowly, that will limit how much any SEO improvement can actually move the needle. Page speed affects rankings, bounce rate, and conversions directly.

If you want to know exactly what is slowing your store down, request a free audit at EzfyCode. No apps, no fluff, just a clear picture of what is holding your store back.