Case-Studies

Shopify LCP is 10 seconds on mobile. Data from 47,024 stores

Shopify LCP is 10 seconds on mobile. Here is why stores feel slow

The median Shopify store takes 10.1 seconds for main content to show on a phone. Google's good LCP is 2.5 seconds. 95.9% of the 47,024 stores I scored were in...

I spent 800 hours scraping 47,000+ Shopify stores. Here's the data on themes, niches, apps and speed.

I spent 800 hours scraping 47,000+ Shopify stores. Here's the data on themes, niches, apps and speed.

I scraped 47,420 Shopify stores across themes, apps, niches and speed. The median mobile score is 53/100. 41% score below 50. LCP sits at 10.1 seconds. Here is everything I...

How I coded a software to scrape 47,000+ Shopify stores - tools, pipeline, and lessons learned

How I coded a software to scrape 47,000+ Shopify stores - tools, pipeline, and lessons learned

This is how I built the scraper for the 47,000+ Shopify store study. PublicWWW for URLs, then validation, PageSpeed, theme and app detection. About 150,000 raw URLs down to 47,420...

I Analyzed 11k+ Reddit Comments from "Shopping Addiction" to Understand What Makes Online Shopping Addictive. Here's What I Found.

I Analyzed 11k+ Reddit Comments from "Shopping Addiction" to Understand What Makes Online Shopping Addictive. Here's What I Found.

Data-backed breakdown of what actually drives online shopping addiction, from UX patterns to emotional triggers, based on 11k+ real user comments.

I Analyzed 10,000+ Shopify Stores: Most Used Themes, Apps, and The Surprising Truth About Their Speed

I Analyzed 10,000+ Shopify Stores: Most Used Themes, Apps, and The Surprising Truth About Their Speed

I analyzed 10,205 active Shopify stores using Google PageSpeed Insights, tracking speed scores, themes, and apps being used. Here is what the data actually looks like.

Dawn Theme: 23 Seconds to Load, 2000 Visits a Day. Here Is What Was Making It Slow

Dawn Theme: 23 Seconds to Load, 2000 Visits a Day. Here Is What Was Making It Slow

Dawn is one of the fastest free themes Shopify offers. So why was this store with 2,000 daily visitors loading in 23 seconds? Here is what I found and how...

This $400 Shopify Theme Was Taking 25 Seconds to Load. Here Is How I Fixed It.

This $400 Shopify Theme Was Taking 25 Seconds to Load. Here Is How I Fixed It.

Decent click-through rates, disappointing conversions, and two customers emailing to say the add to cart button was too slow. The owner had no idea his $400 theme was taking 25...

This Shopify Store Looked Perfect. Customers Were Leaving Anyway. Then I Checked the Speed.

This Shopify Store Looked Perfect. Customers Were Leaving Anyway. Then I Checked the Speed.

The store looked great. Strong product, solid design, active ad spend. But visitors were leaving after 5 to 10 seconds and the owner had no idea why. HotJar was showing...

Is Shopify's Warehouse Theme Slow? Why This Store Had a 13-Second Page Load (And How I Fixed It)

Is Shopify's Warehouse Theme Slow? Why This Store Had a 13-Second Page Load (And How I Fixed It)

A Shopify yarn store on the Warehouse theme was loading in over 13 seconds with a PageSpeed score of 31. Here is how I brought it to a perfect 100...

From 33 to 99: How I Made a Slow $350 Shopify Theme Blazing Fast

From 33 to 99: How I Made a Slow $350 Shopify Theme Blazing Fast

A Shopify skincare store on the Sleek theme was scoring 33 on PageSpeed with a 20-second load time. Here is how I brought it to 99 with zero apps.

From 42 Seconds to 1 Second Load Time - One of The Most Dramatic Speed Improvements I've Ever Done

From 42 Seconds to 1 Second Load Time - One of The Most Dramatic Speed Improvements I've Ever Done

A handmade artisan Shopify store running the Symmetry theme was taking 42 seconds to load. Not because of the theme, but because of app bloat, unoptimized images and accumulated code....

This Shopify Store Was Taking 8 Seconds to Load. I Brought it Under 1 Second Without Touching the Design

This Shopify Store Was Taking 8 Seconds to Load. I Brought it Under 1 Second Without Touching the Design

Even though the Ella theme is not a bad performer out of the box, accumulated app bloat, residual code and unoptimized images had brought this silk sleepwear store to an...

I Made This Shopify Store 60x Faster (Literally, Not an Exaggeration) Here is How [With Proof]

I Made This Shopify Store 60x Faster (Literally, Not an Exaggeration) Here is How [With Proof]

A personalized jewelry store had a 38 second load time and a mobile score of 37. After a full manual optimization, both mobile and desktop hit a perfect 100 and...

This Shopify Store Scored 25 on PageSpeed And I Brought it to 100 - Here is What Was Broken

This Shopify Store Scored 25 on PageSpeed And I Brought it to 100 - Here is What Was Broken

A dog harness store running the Echo theme was scoring 25 on desktop PageSpeed with a 23MB page size and 6.4 seconds of total unresponsiveness. Here is exactly what was...

20 Seconds to 0.6 Seconds. How I Made This Shopify Store Load 20x Faster

20 Seconds to 0.6 Seconds. How I Made This Shopify Store Load 20x Faster

This store sells galaxy projectors and space-themed lighting; beautiful products that need to load instantly to convert. The main content was taking 20 seconds to appear. Here is what was...

I Found 5 Performance Issues on This Horizon Theme Store - Here is How I Fixed All of Them

I Found 5 Performance Issues on This Horizon Theme Store - Here is How I Fixed All of Them

A Shopify store running the Horizon theme was scoring 62 on mobile and 68 on desktop. Five separate performance issues were stacking on top of each other. Here is what...

I Made This Prestige Theme Store 170% Faster in 24 Hours. Here is How

I Made This Prestige Theme Store 170% Faster in 24 Hours. Here is How

A Shopify store running the Prestige theme came to me scoring 34 on mobile. Excessive fonts, unoptimized images and poor cache were quietly killing its performance. Here is exactly what...